Built in Lusaka, for creators everywhere on the continent
More exists because African creators were producing enormous reach and getting paid in exposure. We built a marketplace where a brand funds a budget, a creator posts a clip, a human confirms the views, and the money moves. No agency, no gatekeeper, no invoice chasing.
Why we started
A comedy skit shot on a phone in Kabwata can outperform a national television spot. That has been true for years. What was missing was a way for the person who made it to get paid a fair, predictable amount for that reach, and a way for a brand to know the reach was real.
So we built both halves at once. Businesses fund a reward pool and set a rate per 1,000 views. Creators pick a brief and post on their own accounts. Our review team opens the live post, records the verified view count, and the payout is arithmetic rather than negotiation.
Everything is priced in Zambian Kwacha and displayed in whatever currency you are browsing in. Payouts go out over the mobile money rails people actually use, so getting paid does not require a bank branch or a card.
The short version
- What we do: pay creators a fixed rate per 1,000 verified views on brand campaigns.
- Who it is for: anyone in Africa with a phone and an audience, and any brand that wants measurable reach.
- Where we are: headquartered in Lusaka, operating across Zambia, Nigeria, Kenya, South Africa, Ghana and beyond.
- How we make money: a single platform fee on business budgets. Never on creator earnings.
Four things we will not trade away
These are the rules we design against when a shortcut looks tempting.
Verified or nothing
We would rather pay slowly and correctly than quickly and wrongly. Every payout traces back to a real post a person opened and checked.
Creators come first on fees
The people making the work should not fund the platform. Businesses pay the fee. Creators keep everything they earn.
Local by default
Kwacha is our base currency, mobile money is our default rail, and the site speaks to people in Lusaka, Lagos, Nairobi and Accra before anyone else.
No gatekeeping
There is no application, no follower threshold and no agency in the middle. If your clip gets views, it gets paid.
